About Me!

I love to create! As Almighty Allah has always helped me and given me the skills to!
Born in ’82 and based in Karachi, Pakistan, I am Faraz Akbar—a Creative Lead, Art Director, and Multidisciplinary Brand & Digital Marketing Designer with over 15+ years of experience.

Known for my minimalist aesthetic, typography specialization, and energetic visual style, I bring a rare triple-threat edge to international remote teams: Creative Direction + SEO Strategy + Performance Marketing Execution. Over the last decade and a half, I have designed visual identities, UI/UX systems, and digital campaigns for enterprise brands, consulting firms, SaaS products, fashion labels, and e-commerce platforms across the USA, UK, UAE, Canada, China, Thailand, and Pakistan.

As a Creative Lead and Design Manager, my expertise spans the entire creative lifecycle—from concept development and art direction to team leadership and cross-functional coordination. My experience includes directing photo shoots, styling, video recording, voice-over production, video editing, and managing third-party production vendors. I specialize in translating complex business goals into high-impact visual stories across diverse mediums, including brand strategy, logo design, packaging, outdoor billboards, standees, corporate presentations, explainer videos, and custom signage systems.

Beyond visual aesthetics, I bring deep technical knowledge in digital marketing and user experience. My expertise covers UI/UX design for web applications, mobile interfaces (Android & iOS), and SaaS dashboards, built through wireframing, storyboarding, user research, and conversion rate optimization (CRO). Simultaneously, I design and run performance marketing campaigns across Meta Ads and Google Ads (Search & Performance Max), managing campaign structure, budget optimization, audience targeting, and analytics to drive low-cost customer acquisition and measurable ROI.

To ensure long-term digital visibility, my creative work is built on strong Search Engine Optimization (SEO) fundamentals. I integrate technical on-page SEO best practices directly into web and content architecture, including strategic keyword research, meta titles and descriptions, image alt tags, canonical structures, URL hierarchies, and H1-H3 content mapping. This holistic approach ensures that every website, landing page, and digital asset is not only visually compelling but also structured to rank higher on search engines, engage audiences, and convert traffic into customers.

Throughout my career, I have delivered results for notable global and regional clients, including The Parking Station (USA), Blazar Realty L.L.C.(Dubai), SignAssign LLC (USA), Solutions Consulting (China), Quint Brands (Canada), TharMart (UAE), Erawan Spice (Thailand), PlanStreet Inc. (Canada), ARY Digital Network (PK), SS Fabrics (PK), Cambridge Garment Industries (PK), and Sindh Institute of Physical Medicine & Rehabilitation - SIPM&R (PK).

Whether building a new brand identity from scratch, optimizing marketing funnels, or leading full-scale design operations, I bring strategic clarity, technical precision, and creative excellence to every brief.

I am open to full-time remote roles, long-term freelance partnerships, and international contract opportunities.

Feel free to connect with me over WhatsApp to discuss how I can bring a visual and strategic edge to your team.

Thanks!